BMW
BMW (Bayerische Motoren Werke) is a German luxury automotive brand founded in 1916, headquartered in Munich. Originally an aircraft engine manufacturer, it later transitioned to motorcycles and automobiles, with "Sheer Driving Pleasure" as its core brand philosophy.
Brand Positioning A globally leading luxury sports car brand emphasizing ultimate driving dynamics and performance.
Core Characteristics
- Handling Benchmark: 50:50 weight distribution, rear-wheel/four-wheel drive layouts, precise steering
- Technology Innovation: Efficient powertrains, i-series electric technology
- Driving Pleasure: "Driver-car unity" experience with sporty chassis tuning
- Design Aesthetics: Dynamic streamlined design, iconic kidney grille
Representative Models From the compact 3 Series to flagship 7 Series sedans, X-series SUVs, Z4 roadster, and high-performance M division. The blue-and-white propeller emblem symbolizes the brand's aviation heritage.
BMW is renowned as "The Ultimate Driving Machine" and remains synonymous with sporty luxury vehicles.