Stelato
Stelato is a premium intelligent new energy vehicle brand jointly created by Huawei and BAIC Group, belonging to Huawei's HarmonyOS Intelligent Mobility ecosystem (formerly known as the Intelligent Vehicle Select Mode) . The brand was officially launched in 2024, with its first model, the Stelato S9, hitting the market in August of the same year .
Brand Positioning: Stelato targets the premium luxury market, focusing on executive sedans in the 300,000-500,000 yuan segment, directly competing with traditional luxury brands such as Mercedes-Benz, BMW, and Audi . BAIC Group has made it a core strategy, pooling all advantageous resources to provide full support .
Main Products:
- Stelato S9: The brand's first model, positioned as a panoramic intelligent flagship sedan, offering both pure electric and extended-range dual powertrain versions, priced at 309,800-449,800 yuan . It is equipped with the HUAWEI ADS advanced intelligent driving system, along with luxury features such as air suspension and zero-gravity seats . In June 2025, monthly deliveries exceeded 4,000 units, maintaining a leading sales position in the new energy sedan segment above 300,000 yuan .
- Second Model: A wagon named Stelato S9T, planned for launch in autumn 2025 .
Current Development: Huawei has transferred the "Stelato" trademark to BAIC New Energy . To support Stelato's development, BAIC has established a dedicated business unit, invested over 10 billion yuan, and built a super factory . The brand plans to invest 20 billion yuan in R&D over the next three years and expand into Asian and European overseas markets .