VOYAH
VOYAH is a premium smart electric vehicle brand founded by Dongfeng Motor Group in 2018 and officially launched in July 2020. The Chinese name "Lántu" is a homophone of "blueprint", symbolizing promising plans and prospects.
Core Features:
- Central Enterprise Backbone + New Force Model: As the core vehicle for Dongfeng Group's new energy transformation, VOYAH adopts innovative mechanisms such as independent operation and direct sales, with an average employee age of only 31. It combines the strength of traditional automakers with the vitality of new EV players.
- Product Portfolio: The brand has launched models including VOYAH FREE (SUV), Dream (MPV), Passion (sedan), and Courage (SUV), with an average transaction price of approximately ¥380,000, covering the mainstream premium market.
- Technological Strength: VOYAH boasts the self-developed ESSA native intelligent electric architecture. In 2022, it became the first "new energy national team" brand to enter Europe (Norway).
- Market Performance: Since 2024, monthly sales have consistently exceeded 10,000 units. The company achieved profitability in Q4 of the same year, and its 100,000th vehicle rolled off the production line in April 2024, demonstrating strong momentum.
Positioned as "China's New Automotive Force," VOYAH is committed to providing a zero-anxiety smart electric experience and driving Dongfeng's brand upward.