IM Motors
IM Motors is a premium smart electric vehicle brand established in 2020 and jointly created by SAIC Motor, Zhangjiang Hi-Tech, and Alibaba Group. It can be seen as a "new force" with a significant head start, backed by major industry players.
Here are its key characteristics:
Strong Backing: It is not a startup from scratch but is backed by China's largest automotive group, SAIC Motor, along with top tech company Alibaba for software and ecosystem support, and Zhangjiang Hi-Tech for resources in tech parks and high-tech industries like semiconductors. This "national team + tech giant" combination provides robust funding, technology, supply chain, and manufacturing support.
Premium Positioning: IM Motors targets the high-end market from the outset, directly competing with brands like Tesla, NIO, and Zeekr. Its products strive for premium standards in design, performance, intelligence, and materials.
Core Technological Highlights:
Intelligence: IM Motors invests heavily in intelligent driving and smart cockpits. It features advanced driver-assistance systems and is continuously evolving towards higher-level autonomous driving. Its iconic ultra-long integrated screen and the IMOS operating system offer a stunning interactive experience.
Driving and Handling: Leveraging SAIC's experience in chassis tuning, IM Motors places a strong emphasis on handling. For example, its models use chassis tuned by the "Williams Advanced Engineering" team, earning them a good reputation for driving quality.
Main Products:
IM L7: The brand's first model, a full-size premium electric sedan focused on sportiness and handling.
IM LS7: A full-size premium electric SUV, known for its innovative "Starfall Sky Curtain" windshield and "Zero Gravity Seats," becoming a sales leader for the brand.
IM LS6: A mid-size electric SUV, often seen as the "value king" for offering many flagship technologies at a more accessible price, making it a popular model.
IM L6: The latest mid-size electric sedan, whose biggest highlight is being one of the first to feature "solid-state battery" technology and advanced chassis functions like "crab movement."
In summary, SAIC's IM Motors is a premium new energy brand that combines traditional manufacturing heritage with cutting-edge smart technology. Leveraging its powerful corporate backing, it has quickly established itself in the competitive market, with standout intelligent features and driving dynamics as its core selling points.