Mercedes-Benz
Mercedes-Benz is a German luxury automotive brand, founded in 1926 through the merger of Daimler and Benz, headquartered in Stuttgart. As a pioneer of the automotive industry, Mercedes-Benz traces its origins to Karl Benz's invention of the world's first automobile (1886) and has consistently represented exceptional craftsmanship, luxurious quality, and technological innovation.
Brand Positioning A globally leading luxury automotive brand with core values of "the best or nothing in design, superior engineering quality, high safety, and ultimate comfort."
Core Characteristics
- Technological Leadership: Pioneer of numerous safety technologies (e.g., ABS, ESP, airbags) and engine technologies
- Luxurious Comfort: Exquisite interior materials and a quiet, smooth riding experience
- Powerful Performance: The AMG high-performance division creates the ultimate driving machines
- Timeless Design: A family design language that balances elegance and strength
Representative Models From the entry-level A-Class sedan to the flagship S-Class, from the GLC luxury SUV to the G-Class off-roader, and high-performance sports car series, covering all market segments. The three-pointed star emblem has become one of the world's most recognizable automotive logos.
After a century of development, Mercedes-Benz remains the undisputed benchmark brand in the luxury automotive sector.